UK Creative Director of Bravado, the merchandising Label of Universal Music Group. I have been responsible for Brand implementation and Communication design across all touch-points, including ‘Bricks n Mortar’ and Digital Retail, Touring, Exhibitions and Experiential events.

Working alongside the A&R, Touring, Retail and Production teams, we have developed merchandise for artists such as The Rolling Stones, Elton John, Kanye West, Justin Bieber, Travis Scott, and Adele. In recent years we have collaborated with amongst others Colette, Goodhood, and Selfridges and produced Independent pop up shops for Kanye West, Justin Bieber and The Rolling Stones. Myself and my design team have been integral to the realisation of these projects.