ARTIST: Kanye West
BACKGROUND: In conjunction with the launch of his album ‘The Life of Pablo’ and the ‘Saint Pablo’ Tour, Kanye West launched a pop-up project selling Pablo branded merchandise with graphics designed by Cali Thornhill DeWitt.
DELIVERABLES: As UK Creative Director of Bravado, the merchandising Label of Universal Music Group, I was responsible for the management and overseeing of print production, sourcing, sampling and manufacturing for the delivery of this project across 21 international cities.
